BARBIE, ROCK ‘N ROYALS

NUMBER OF PEOPLE: 150

LOCATION: Monte Casino

ABOUT THE EVENT

Blue Horizon Licensing has been the exclusive representative for all Mattel brands since June 2003. Black Snow Events had to implement a nationwide consumer awareness campaign for the launch of a new DVD. The project included a nationwide PR drive, as well as social media based community management. The premise of the campaign centered around a launch event at Montecasino with a coinciding pre-event ‘Show Us Your Shine’ competition.